Who are we?

Preference Conseil is a French company fully dedicated to providing marketing and distribution services for the asset management industry.
Our ambitions are aligned with yours: creating Preference in an increasingly competitive industry.
Founded in 2013 by Valérie Meurice, Preference Conseil offers a “one stop shop” approach that guarantees the consistency of your image and key messages.
Our services are delivered by a team of senior specialists.

Préférence Conseil

Preference Conseil is business-minded, objective-driven, and committed to providing successful outcomes for its clients.

Strategic marketing


  • Express the company’s ambitions & objectives.
  • Surveys & studies.
  • Define the company’s DNA.
  • Understand the core business.
  • Identify differentiating factors.
  • Value proposition.
  • Signature.


Product offering.

  • Audit the product range & suggest improvements.
  • Mergers.
  • Positioning/repositioning of funds.
  • Fund launches.
  • Process description/revision.
  • Create/upgrade sales pitch.


Analyze the fund’s (I) underlying investor base (II) distribution channels (III) sales efficiency

  • Clients segments.
  • Countries.
  • Country/client/product matrix.


  • Action plan in motion: writing, delivering…
  • Timing.
  • Follow-up.

Third Party Marketer

Preference Conseil helps you accessing the French-speaking markets. Preference Conseil maintains a constant and qualitative dialogue with the most relevant investors through the various segments : institutional, private banks, asset management companies, MFO.

We believe that sales efficiency relies on a strategic combination :

  • The right positioning
  • A long term distribution strategy
  • An added-value content management
  • A deep knowledge of each investor’s need

We offer you:

  • A team of senior professionals with more than 25 years’ experience in asset management.
  • A proven ability to distribute complex strategies.
  • A client database of more than 2,000 contacts in main French-speaking countries.
  • A network of distribution partners in Europe and the Middle East.

Content management

Communicate the right data, at the right time, to the right people.

Produce written information in French.

Filter, organize and harmonize messages.

Define he brands’ voice in relation to its history and DNA.

Adapt messages to the European French speaking audience.

Attract the companies’ target audiences with high quality material.

Coordinate messages across different media: website, sales documents, press releases, white papers, social media.




Valérie Meurice has over thirty years’ experience in financial services, including fifteen years in asset management as Marketing and Communications Manager for BNP PAM, then as International Development Manager and CEO of FundQuest Paris. She has developed deep knowledge of the decisive steps of business development and of the most effective organization to meet given objectives. In 2013, she created Preference Conseil. She graduated in NLP (Neuro Linguistic Programming) as a Master Practitioner in 2013 (IFPNL). Valérie also holds Masters Degrees in Management Science and Surveys and Marketing Modelling from Dauphine University, received in 1989 and 1990.


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Preference Conseil represents TCW in France, Luxembourg, Belgium.

TCW is an American asset management company created more than 50 years ago and managing around 200bn$.

TCW offers expertise in a series of fixed income, equity, alternative strategies.

Europeans investors can access a UCITS Luxembourg SICAV comprising a dozen of sub-funds all SFDR 8 or 9.



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